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Traquiva Product Roadmap 2025-2028

Executive Overview​

Traquiva (www.traquiva.com) is SkyMirror's AI-powered learning platform that transforms how people learn to code and technology skills. This roadmap outlines the strategic path to becoming a leading EdTech platform in Europe and emerging markets.

Product Vision: Democratize technology education globally by providing AI-powered, personalized learning experiences that achieve 95%+ completion rates and 85%+ job placement success.

Product Owner: CEO (Lukman Ibrahim)
Business Owner: CEO (Lukman Ibrahim)
Revenue Target (Year 3): €2.4M ARR

Pricing Strategy​

Subscription Tiers​

TierPrice/MonthAnnual PriceTarget Segment
Free€0€0Trial users, basic courses
Learner€19€190 (€15.83/mo)Individual learners
Pro€39€390 (€32.50/mo)Career changers, professionals
Team€29/user€290/userSmall teams (5-20)
EnterpriseCustomCustomOrganizations (20+)

Revenue Model​

MetricYear 1 (2026)Year 2 (2027)Year 3 (2028)
Free Users5,00015,00040,000
Learner Subscribers3001,2004,000
Pro Subscribers1506002,500
Team Users1005002,000
Enterprise Users503001,500
Total Paid Users6002,60010,000
Blended ARPU€20.83€19.23€20.00
Annual Revenue€150,000€600,000€2,400,000

B2B Enterprise Pricing​

PackageUsersPrice/User/YearFeatures
Starter20-50€200Standard courses, basic analytics
Growth51-200€175Custom learning paths, manager dashboard
Enterprise201-500€150API access, SSO, dedicated support
Enterprise Plus500+€120White-label, custom content, SLA

Phase 1: Platform Foundation (Q1-Q2 2025)​

Milestone 1.1: Core Platform Development​

Timeline: January - March 2025
Owner: CTO (Eric)

Objectives & Key Results (OKRs)​

ObjectiveKey ResultTargetStatus
Launch MVPCore platform live with 5 courses5 courses⬜
AI IntegrationAI tutor responding to queriesUnder 3s response⬜
User experienceCourse completion rate >60%60%⬜
Technical stabilityPlatform uptime >99%99%⬜

Deliverables​

  • Learning management system core
  • AI-powered code execution environment
  • User authentication and profiles
  • Payment integration (Stripe)
  • 5 foundational programming courses

Milestone 1.2: Content Development​

Timeline: April - June 2025
Owner: Education Lead (TBH)

Objectives & Key Results (OKRs)​

ObjectiveKey ResultTargetStatus
Course library15 courses available15 courses⬜
Content qualityAverage course rating >4.5/54.5+⬜
Learning paths3 career tracks defined3 tracks⬜
CertificationFirst certification program live1 cert⬜

Course Roadmap​

TrackCoursesDurationLevel
Web DevelopmentHTML/CSS, JavaScript, React, Node.js6 monthsBeginner-Advanced
Python & DataPython Basics, Data Analysis, ML Intro4 monthsBeginner-Intermediate
Full StackCombined Web + Backend + Databases9 monthsBeginner-Advanced

Phase 2: Market Launch (Q3-Q4 2025)​

Milestone 2.1: Beta Launch​

Timeline: July - September 2025
Owner: CMO (Jerone Lebadie)

Objectives & Key Results (OKRs)​

ObjectiveKey ResultTargetStatus
User acquisition1,000 registered users1,000⬜
Conversion5% free-to-paid conversion5%⬜
Engagement70% weekly active rate70%⬜
FeedbackNPS score >5050+⬜

Marketing Channels​

ChannelBudgetTargetMetric
Content Marketing€15,000500 signupsCAC under €30
Social Media€10,000300 signupsEngagement rate
Partnerships€5,000200 signupsPartner referrals
SEO€10,000Organic growthDomain authority

Milestone 2.2: Product-Market Fit​

Timeline: October - December 2025
Owner: CEO (Lukman Ibrahim)

Objectives & Key Results (OKRs)​

ObjectiveKey ResultTargetStatus
Paying customers100 paid subscribers100⬜
Revenue€3K MRR€3K⬜
Completion rate80% course completion80%⬜
Job outcomes10 learners employed10⬜

Phase 3: Growth (2026)​

Milestone 3.1: Q1 2026 - Official Launch​

Timeline: January - March 2026
Owner: CEO (Lukman Ibrahim)

Objectives & Key Results (OKRs)​

ObjectiveKey ResultTargetStatus
User milestone3,000 registered users3K⬜
Paid users300 paid subscribers300⬜
Course library25 courses available25⬜
Revenue€8K MRR€8K⬜

Milestone 3.2: Q2 2026 - AI Enhancement​

Timeline: April - June 2026
Owner: CTO (Eric)

Objectives & Key Results (OKRs)​

ObjectiveKey ResultTargetStatus
AI Tutor 2.0Natural language code reviewShipped⬜
PersonalizationAdaptive learning pathsLive⬜
Code assistanceReal-time debugging helpUnder 2s⬜
Learning analyticsProgress prediction model85% accuracy⬜

Milestone 3.3: Q3 2026 - B2B Launch​

Timeline: July - September 2026
Owner: CMO (Jerone Lebadie)

Objectives & Key Results (OKRs)​

ObjectiveKey ResultTargetStatus
Enterprise productTeam/Enterprise tiers liveShipped⬜
B2B customers5 enterprise customers5⬜
Team users200 team/enterprise users200⬜
Enterprise revenue€30K enterprise ARR€30K⬜

Milestone 3.4: Q4 2026 - Scale​

Timeline: October - December 2026
Owner: COO (Dr. Loveday)

Objectives & Key Results (OKRs)​

ObjectiveKey ResultTargetStatus
User growth8,000 registered users8K⬜
Paid users600 paid subscribers600⬜
Revenue€12.5K MRR€12.5K⬜
Completion rate85% course completion85%⬜

Phase 4: Market Expansion (2027-2028)​

Year 2 (2027) Milestones​

QuarterMilestoneKey MetricOwner
Q1 2027Certification Partnerships3 industry certificationsEducation Lead
Q2 2027Mobile App LaunchiOS + Android appsCTO
Q3 2027Enterprise DashboardManager analytics liveCTO
Q4 202720K User Milestone20,000 registered usersCMO

Year 3 (2028) Milestones​

QuarterMilestoneKey MetricOwner
Q1 2028Career ServicesJob matching platformCOO
Q2 2028International Expansion5 languages supportedCMO
Q3 2028Enterprise Scale50 enterprise customersCEO
Q4 2028Market LeadershipTop 5 EU EdTech platformCEO

Content Roadmap​

Year 1 Course Library (25 Courses)​

CategoryCoursesPriority
Programming FundamentalsPython, JavaScript, HTML/CSS, SQLP0
Web DevelopmentReact, Node.js, TypeScript, Next.jsP0
Data & AIData Analysis, ML Basics, AI EthicsP1
DevOpsGit, Docker, CI/CD, Cloud BasicsP1
Soft SkillsTech Communication, Agile, Career PrepP2

Year 2-3 Expansion​

CategoryCoursesTimeline
Advanced AI/MLDeep Learning, NLP, Computer Vision2027
Cloud PlatformsAWS, Azure, GCP certifications2027
Mobile DevelopmentReact Native, Flutter2027
CybersecuritySecurity Fundamentals, Ethical Hacking2028
BlockchainWeb3, Smart Contracts2028

AI Features Roadmap​

Phase 1: Foundation (2025)​

  • AI-powered code execution sandbox
  • Basic code completion suggestions
  • Automated exercise grading
  • Simple Q&A chatbot

Phase 2: Enhancement (2026)​

  • Natural language code review
  • Personalized learning path recommendations
  • Real-time debugging assistance
  • Progress prediction and alerts

Phase 3: Advanced (2027-2028)​

  • Voice-based tutoring
  • Pair programming with AI
  • Interview preparation simulator
  • Portfolio project generator

Team Structure & Accountability​

Traquiva Core Team (Year 1)​

RoleName/TBHResponsibilitiesKPIs
Product LeadTBHProduct strategy, roadmapUser growth, NPS
Tech LeadTBHPlatform architectureUptime, performance
AI/ML EngineerTBHAI tutor, personalizationAI accuracy
Frontend DevTBHWeb platform, mobileUser experience
Backend DevTBHAPIs, infrastructureAPI reliability
Content LeadTBHCourse developmentCourse quality
Instructional DesignerTBHLearning experienceCompletion rates
Community ManagerTBHUser engagementEngagement metrics

RACI Matrix​

ActivityCEOCTOCOOCMOProduct LeadContent Lead
Product StrategyARCCRC
Course DevelopmentICIICR
AI FeaturesIAIICI
User AcquisitionAICRCI
Customer SuccessCIAIRC
PartnershipsACCRIC

Success Metrics Dashboard​

Learning Metrics​

  • Course completion rate (target: 85%)
  • Average time to completion
  • Exercise pass rate
  • Certification achievement rate

Engagement Metrics​

  • Daily/Weekly/Monthly active users
  • Session duration
  • Feature adoption rates
  • Community participation

Business Metrics​

  • Monthly recurring revenue (MRR)
  • Customer acquisition cost (CAC)
  • Customer lifetime value (LTV)
  • Churn rate
  • Net promoter score (NPS)

Outcome Metrics​

  • Job placement rate
  • Salary increase (post-completion)
  • Employer satisfaction
  • Skills assessment improvement

Risk Register​

RiskProbabilityImpactMitigationOwner
Low completion ratesMediumHighGamification, AI nudgesProduct Lead
Content quality issuesMediumHighExpert review, user feedbackContent Lead
AI accuracy problemsMediumMediumContinuous training, fallbacksCTO
High churn rateMediumHighEngagement features, value deliveryCOO
Competitive pressureHighMediumDifferentiation, pricingCEO

Budget Allocation​

Year 1 Traquiva Investment​

CategoryAmount% of Total
Development (Team)€150,00042%
Content Production€80,00022%
AI/ML Infrastructure€40,00011%
Marketing & Growth€60,00017%
Operations€20,0006%
Contingency€10,0003%
Total€360,000100%

Partnership Strategy​

Content Partnerships​

  • University collaborations for curriculum validation
  • Industry experts for specialized courses
  • Tech companies for tool-specific training

Distribution Partnerships​

  • Coding bootcamps (white-label)
  • Corporate training providers
  • Government workforce programs

Certification Partnerships​

  • Industry certifications (AWS, Google, Microsoft)
  • Professional associations
  • Academic institutions

Review Cadence​

MeetingFrequencyAttendeesPurpose
Daily StandupDailyDev teamProgress, blockers
Content ReviewWeeklyContent teamCourse quality
Product ReviewBi-weeklyProduct teamRoadmap, metrics
Growth ReviewMonthlyLeadershipAcquisition, retention
Quarterly Business ReviewQuarterlyAll stakeholdersStrategy, pivots

Document Version: 1.0
Last Updated: December 2024
Owner: CEO (Lukman Ibrahim)
Review Cycle: Monthly

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