SkyMirror Investor Relations & Fundraising Guide

Executive Summary

This guide establishes SkyMirror's investor relations strategy and fundraising execution plan. It provides frameworks for building investor relationships, preparing materials, and executing successful fundraises for SkyMirror's integrated technology ecosystem: CheckMet (AI attendance), Traquiva (AI learning platform), Software Solutions, and SkyMirror Academy.

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Part 1: Investor Story & Narrative

1.1 The SkyMirror Investment Thesis

One-Liner:

SkyMirror is building an integrated technology ecosystem for enterprise workforce management and education, powered by AI applications (CheckMet, Traquiva), custom software solutions, and SkyMirror Academy.

Elevator Pitch (30 seconds):

Every year, enterprises lose billions to time fraud, manual errors, and compliance failures in workforce management, while facing critical skills gaps. SkyMirror addresses both with CheckMet (AI attendance), Traquiva (AI learning platform), custom software solutions, and SkyMirror Academy. We're already deployed with paying customers across Europe, growing 100%+ quarter-over-quarter, with a clear path to €5M ARR. We're raising €5M to accelerate product development and expand across Europe.

Full Pitch (2 minutes):

The Problem: Enterprise workforce management is broken. Companies with 500+ employees spend €200K+ annually on attendance administration, yet still face:

• 5-10% payroll errors from manual tracking
• €50K+ annual losses from time fraud
• Compliance risks from inadequate documentation
• Zero real-time visibility into workforce

The Solution: CheckMet is an AI-powered attendance platform that:

• Achieves 99.9% recognition accuracy (vs. 85% industry average)
• Reduces admin time by 95%
• Integrates with 50+ HRIS/payroll systems
• Provides real-time workforce analytics

Traction:

• €183K ARR with 8 enterprise customers
• 1,750 active users across 3 countries
• 98% customer retention
• 40+ NPS score

Market:

• €15B TAM in enterprise workforce management
• 25% CAGR in AI-powered HR solutions
• Regulatory tailwinds (GDPR, labor compliance)

Team:

• CEO Lukman: 10+ years enterprise software, ex-[Company]
• CTO Eric: AI/ML expert, 3 patents, ex-[Company]
• COO Dr. Loveday: Operations leader, scaled teams to 500+

The Ask: Raising €5M Series A to:

• Expand engineering team (40%)
• Accelerate European expansion (35%)
• Scale sales & marketing (25%)

Why Now:

• Post-COVID shift to hybrid work creates urgency
• AI technology finally mature enough for enterprise
• First-mover advantage in European market

1.2 Key Investment Highlights

Highlight	Evidence
Large Market	€15B TAM, 25% CAGR
Strong Product	99.9% accuracy, 50+ integrations
Proven Traction	€183K ARR, 8 customers, 98% retention
Scalable Model	65% gross margin, €8K CAC, 3:1 LTV:CAC
Experienced Team	Combined 40+ years enterprise experience
Clear Path	Roadmap to €5M ARR in 24 months

1.3 Addressing Common Investor Questions

Question	Answer
Why will you win?	Proprietary AI with 99.9% accuracy, first-mover in Europe, integrated ecosystem approach
What's your moat?	3 patents pending, 50+ integrations, customer data network effects
Why now?	Hybrid work creates urgency, AI technology mature, regulatory tailwinds
How big can this be?	€15B market, targeting €100M ARR in 5 years, multiple exit paths
What are the risks?	Competition from incumbents (mitigated by speed), regulatory changes (mitigated by compliance-first design)
Why this team?	Combined 40+ years enterprise software, previous exits, deep domain expertise

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Part 2: Investor Targeting

2.1 Ideal Investor Profile

Stage: Seed to Series A Check Size: €500K - €5M Geography: Europe-focused or global with European presence Sector Focus: Enterprise SaaS, AI/ML, HR Tech Value-Add: Enterprise sales expertise, European expansion, follow-on capacity

2.2 Target Investor List

Tier 1: Primary Targets (Best Fit)

Investor	Stage	Focus	Check Size	Contact	Status
[VC Firm 1]	Seed-A	Enterprise SaaS	€1-5M	[Partner]	Research
[VC Firm 2]	Seed-A	AI/ML	€500K-3M	[Partner]	Research
[VC Firm 3]	Seed-A	HR Tech	€1-3M	[Partner]	Research
[VC Firm 4]	Seed-A	European	€2-5M	[Partner]	Research
[VC Firm 5]	Seed-A	B2B SaaS	€1-4M	[Partner]	Research

Tier 2: Secondary Targets

Investor	Stage	Focus	Check Size	Contact	Status
[VC Firm 6]	Seed	Generalist	€500K-2M	[Partner]	Research
[VC Firm 7]	Seed-A	Deep Tech	€1-3M	[Partner]	Research
[VC Firm 8]	Seed	CEE Focus	€500K-1.5M	[Partner]	Research

Tier 3: Strategic Investors

Investor	Type	Strategic Value	Contact	Status
[HR Tech Company]	Corporate	Distribution	[BD Lead]	Research
[HRIS Vendor]	Corporate	Integration	[Partnerships]	Research
[Payroll Provider]	Corporate	Channel	[BD Lead]	Research

2.3 Investor Research Template

## Investor Profile: [Firm Name]

### Firm Overview
- **AUM:** €XXM
- **Stage Focus:** [Seed/A/B]
- **Check Size:** €X-XM
- **Geography:** [Regions]
- **Sector Focus:** [Sectors]

### Investment Thesis
[What do they look for?]

### Relevant Portfolio Companies
| Company | Stage | Relevance |
|---------|-------|-----------|
| [Company 1] | [Stage] | [Why relevant] |
| [Company 2] | [Stage] | [Why relevant] |

### Key Partners
| Partner | Focus | Background | Connection Path |
|---------|-------|------------|-----------------|
| [Name] | [Sector] | [Background] | [How to reach] |

### Recent Investments
- [Company] - [Date] - [Amount]
- [Company] - [Date] - [Amount]

### Warm Introduction Paths
1. [Connection 1] - [Relationship]
2. [Connection 2] - [Relationship]

### Notes
[Any other relevant information]

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Part 3: Pitch Materials

3.1 Pitch Deck Structure (12-15 slides)

Slide	Content	Key Message
1. Title	Company name, tagline, contact	First impression
2. Problem	Pain points with data	Market need is real
3. Solution	Product overview	We solve this elegantly
4. Product	Screenshots, demo	Product is real and works
5. Traction	Metrics, logos, growth	We have momentum
6. Market	TAM/SAM/SOM	Opportunity is large
7. Business Model	Pricing, unit economics	We can make money
8. Competition	Landscape, differentiation	We can win
9. Go-to-Market	Channels, strategy	We know how to grow
10. Team	Founders, key hires	We can execute
11. Financials	Projections, metrics	We're capital efficient
12. Ask	Amount, use of funds	Clear investment opportunity
13. Appendix	Additional detail	For deep dives

3.2 One-Pager Template

# SkyMirror - Investment Overview

## Company
AI-powered workforce management platform for enterprises

## Problem
- €200K+ annual cost of attendance administration
- 5-10% payroll errors from manual tracking
- €50K+ losses from time fraud
- Zero real-time workforce visibility

## Solution
CheckMet: AI attendance with 99.9% accuracy
- Facial recognition check-in
- Real-time analytics dashboard
- 50+ HRIS integrations
- GDPR compliant

## Traction
- €183K ARR | 8 customers | 1,750 users
- 98% retention | 40+ NPS
- 100%+ QoQ growth

## Market
- €15B TAM | 25% CAGR
- Enterprise workforce management
- AI-powered HR solutions

## Business Model
- SaaS subscription: €1-2/user/month
- 65% gross margin
- €8K CAC | 3:1 LTV:CAC

## Team
- CEO: 10+ years enterprise software
- CTO: AI/ML expert, 3 patents
- COO: Scaled operations to 500+

## Funding
- Raising: €5M Series A
- Use: Product (40%), Expansion (35%), Sales (25%)
- Target: €5M ARR in 24 months

## Contact
Lukman Ibrahim, CEO
lukman@skymirror.eu | +36 XX XXX XXXX

3.3 Financial Model Requirements

Historical Data (if available):

• Monthly revenue by product line
• Customer count and growth
• Churn and retention rates
• CAC and LTV by channel
• Burn rate and runway

Projections (3-5 years):

• Revenue by product line
• Customer growth assumptions
• Unit economics evolution
• Headcount plan
• P&L, cash flow, balance sheet

Scenario Analysis:

• Base case
• Conservative case (-30%)
• Optimistic case (+50%)

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Part 4: Data Room

4.1 Data Room Checklist

Corporate Documents

• Certificate of Incorporation
• Articles of Association
• Shareholder Agreement
• Board Resolutions
• Cap Table (fully diluted)
• Option Pool Documentation
• Previous Funding Documents

Financial Documents

• Historical Financial Statements (audited if available)
• Monthly P&L (last 12 months)
• Cash Flow Statement
• Balance Sheet
• Financial Projections (3-5 years)
• Unit Economics Analysis
• Budget vs. Actuals

Commercial Documents

• Customer List (anonymized if needed)
• Sample Customer Contracts
• Pricing Documentation
• Sales Pipeline Report
• Churn Analysis
• NPS/Customer Satisfaction Data

Product & Technology

• Product Roadmap
• Technology Architecture Overview
• IP Documentation (patents, trademarks)
• Security & Compliance Certifications
• Third-Party Audit Reports

Team & HR

• Org Chart
• Key Employee Bios
• Employment Agreements (key employees)
• Equity Incentive Plan
• Hiring Plan

Legal & Compliance

• Material Contracts
• Litigation Summary
• Regulatory Compliance Documentation
• Insurance Policies
• GDPR Compliance Documentation

4.2 Data Room Organization

📁 SkyMirror Data Room
├── 📁 1. Corporate
│   ├── 1.1 Incorporation Documents
│   ├── 1.2 Shareholder Agreements
│   ├── 1.3 Cap Table
│   └── 1.4 Board Materials
├── 📁 2. Financial
│   ├── 2.1 Historical Financials
│   ├── 2.2 Projections
│   ├── 2.3 Unit Economics
│   └── 2.4 Budget
├── 📁 3. Commercial
│   ├── 3.1 Customer Data
│   ├── 3.2 Contracts
│   ├── 3.3 Pipeline
│   └── 3.4 Metrics
├── 📁 4. Product & Technology
│   ├── 4.1 Product Overview
│   ├── 4.2 Technology
│   ├── 4.3 IP
│   └── 4.4 Security
├── 📁 5. Team
│   ├── 5.1 Org Chart
│   ├── 5.2 Bios
│   ├── 5.3 Agreements
│   └── 5.4 Hiring Plan
└── 📁 6. Legal
    ├── 6.1 Contracts
    ├── 6.2 Compliance
    └── 6.3 Insurance

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Part 5: Fundraising Process

5.1 Fundraising Timeline

Phase	Duration	Activities
Preparation	4-6 weeks	Materials, data room, target list
Outreach	2-4 weeks	Warm intros, cold outreach
First Meetings	4-6 weeks	Initial pitches, follow-ups
Deep Dives	2-4 weeks	Partner meetings, due diligence
Term Sheets	1-2 weeks	Negotiation, selection
Closing	4-6 weeks	Legal, documentation, wire
Total	16-24 weeks

5.2 Outreach Strategy

Warm Introduction Request Template

Subject: Introduction request - [Investor Name]

Hi [Connection Name],

I hope you're doing well!

I'm reaching out because we're raising our Series A for SkyMirror, and I noticed you're connected to [Partner Name] at [VC Firm].

Quick context: SkyMirror is building AI-powered workforce management for enterprises. We're at €183K ARR with 8 enterprise customers and 100%+ QoQ growth. We're raising €5M to accelerate our European expansion.

[VC Firm] seems like a great fit given their focus on [relevant focus area] and investments in [relevant portfolio companies].

Would you be comfortable making an introduction? I've drafted a short forwardable below that you can use or modify.

Thanks so much for considering!

Best,
[Your Name]

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**Forwardable:**

Hi [Partner Name],

I wanted to introduce you to [Your Name], CEO of SkyMirror. They're building AI-powered workforce management for enterprises and are raising their Series A.

Key highlights:
- €183K ARR, 8 enterprise customers
- 99.9% AI accuracy (vs. 85% industry average)
- 100%+ QoQ growth
- Strong team from [relevant backgrounds]

I thought this might be interesting given your focus on [relevant area]. I'll let [Your Name] take it from here.

Best,
[Connection Name]

Cold Outreach Template

Subject: SkyMirror - AI workforce management, €183K ARR

Hi [Partner Name],

I'm the CEO of SkyMirror. We're building AI-powered workforce management for enterprises, and I think we'd be a good fit for [VC Firm] given your investments in [relevant portfolio companies].

Quick highlights:
- €183K ARR with 8 enterprise customers
- 99.9% AI accuracy (10x better than legacy solutions)
- 100%+ QoQ growth, 98% retention
- Raising €5M Series A

We're solving a €15B problem: enterprises lose billions annually to time fraud, manual errors, and compliance failures. Our AI eliminates 95% of attendance administration while improving accuracy.

Would you have 20 minutes this week or next to learn more?

Best,
[Your Name]
CEO, SkyMirror

P.S. Here's our deck: [Link]

5.3 Meeting Preparation

First Meeting Checklist

Before:

• Research the partner and firm
• Review their portfolio for relevant companies
• Prepare customized deck
• Anticipate questions based on their focus
• Test technology (Zoom, screen share)

During:

• Start with rapport building (2-3 min)
• Deliver pitch (15-20 min)
• Leave time for Q&A (20-25 min)
• Ask about their process and timeline
• Confirm next steps

After:

• Send thank you email within 24 hours
• Include any requested materials
• Log notes in CRM
• Schedule follow-up if appropriate

Partner Meeting Checklist

Before:

• Review all previous meeting notes
• Prepare for deep-dive questions
• Update materials with latest metrics
• Prepare customer references
• Brief team members who will attend

During:

• Present updated traction
• Deep dive on requested topics
• Address concerns directly
• Discuss terms expectations
• Confirm decision timeline

After:

• Send follow-up with any requested info
• Provide customer reference contacts
• Prepare for due diligence

5.4 Investor CRM Tracking

## Investor Pipeline - [Date]

### Active Conversations

| Investor | Partner | Stage | Last Contact | Next Step | Notes |
|----------|---------|-------|--------------|-----------|-------|
| [VC 1] | [Name] | Partner Meeting | [Date] | DD call | Strong interest |
| [VC 2] | [Name] | First Meeting | [Date] | Follow-up | Requested metrics |
| [VC 3] | [Name] | Outreach | [Date] | Intro call | Warm intro sent |

### Pipeline Summary

| Stage | Count | Total Potential |
|-------|-------|-----------------|
| Outreach | X | €XM |
| First Meeting | X | €XM |
| Partner Meeting | X | €XM |
| Due Diligence | X | €XM |
| Term Sheet | X | €XM |

### This Week's Activities

| Activity | Target | Actual |
|----------|--------|--------|
| Outreach emails | 10 | X |
| First meetings | 3 | X |
| Follow-ups | 5 | X |

### Key Updates
1. 
2. 
3. 

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Part 6: Term Sheet Negotiation

6.1 Key Term Sheet Terms

Term	Founder-Friendly	Market	Investor-Friendly
Valuation	Higher	Market	Lower
Liquidation Preference	1x non-participating	1x participating	Over 1x participating
Board Seats	Founder majority	Balanced	Investor majority
Anti-Dilution	Weighted average	Weighted average	Full ratchet
Vesting	4 years, 1 year cliff	4 years, 1 year cliff	Longer/stricter
Option Pool	10%	10-15%	15-20%
Protective Provisions	Minimal	Standard	Extensive

6.2 Negotiation Principles

1. Know your BATNA - Best alternative if this deal falls through
2. Prioritize - Know which terms matter most to you
3. Trade, don't concede - Give on less important terms to win on important ones
4. Stay professional - This is a long-term relationship
5. Get legal help - Use experienced startup counsel

6.3 Term Sheet Comparison Template

## Term Sheet Comparison

| Term | [VC 1] | [VC 2] | [VC 3] | Notes |
|------|--------|--------|--------|-------|
| **Investment Amount** | €XM | €XM | €XM | |
| **Pre-Money Valuation** | €XM | €XM | €XM | |
| **Post-Money Valuation** | €XM | €XM | €XM | |
| **Founder Dilution** | X% | X% | X% | |
| **Liquidation Preference** | | | | |
| **Participation** | | | | |
| **Anti-Dilution** | | | | |
| **Board Composition** | | | | |
| **Option Pool** | | | | |
| **Vesting** | | | | |
| **Protective Provisions** | | | | |
| **Pro-Rata Rights** | | | | |
| **Information Rights** | | | | |

### Value-Add Comparison

| Factor | [VC 1] | [VC 2] | [VC 3] |
|--------|--------|--------|--------|
| Relevant portfolio | | | |
| Partner expertise | | | |
| Network access | | | |
| Follow-on capacity | | | |
| Reputation | | | |

### Overall Assessment
[Analysis and recommendation]

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Part 7: Due Diligence Preparation

7.1 Common DD Questions

Business & Strategy

• What's your competitive advantage?
• How do you acquire customers?
• What's your pricing strategy?
• What are the key risks?
• What's your 3-year plan?

Financial

• Walk me through your unit economics
• What drives your CAC?
• How do you calculate LTV?
• What's your burn rate?
• When do you expect profitability?

Product & Technology

• What's your technology stack?
• How do you protect your IP?
• What's your security posture?
• How do you handle data privacy?
• What's on your product roadmap?

Team

• Why is this team uniquely positioned?
• What are the key hires you need?
• How do you retain talent?
• What's your equity structure?
• Any key person dependencies?

Legal

• Any outstanding litigation?
• Any regulatory concerns?
• Are all contracts in order?
• Any IP issues?
• Any employment issues?

7.2 DD Response Template

## Due Diligence Response

**Question:** [Question from investor]

**Response:**
[Clear, concise answer]

**Supporting Documentation:**
- [Document 1] - [Location in data room]
- [Document 2] - [Location in data room]

**Additional Context:**
[Any relevant context or caveats]

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Part 8: Post-Fundraise

8.1 Investor Communication Cadence

Communication	Frequency	Content	Owner
Board Meeting	Quarterly	Full business review	CEO
Investor Update	Monthly	Key metrics, highlights	CEO
Ad-hoc Updates	As needed	Major news, issues	CEO
Annual Meeting	Yearly	Strategy, planning	CEO

8.2 Monthly Investor Update Template

# SkyMirror Investor Update - [Month Year]

## TL;DR
[3-4 bullet summary of the month]

## Key Metrics

| Metric | [Month] | MoM | Target | Status |
|--------|---------|-----|--------|--------|
| ARR | €XXK | +X% | €XXK | 🟢/🟡/🔴 |
| MRR | €XXK | +X% | €XXK | 🟢/🟡/🔴 |
| Customers | X | +X | X | 🟢/🟡/🔴 |
| Users | X,XXX | +X% | X,XXX | 🟢/🟡/🔴 |
| Burn | €XXK | +X% | €XXK | 🟢/🟡/🔴 |
| Runway | X months | | 18+ | 🟢/🟡/🔴 |

## Highlights
1. [Win 1]
2. [Win 2]
3. [Win 3]

## Challenges
1. [Challenge 1] - [What we're doing about it]
2. [Challenge 2] - [What we're doing about it]

## Product
[Key product updates]

## Team
[Hiring updates, team news]

## Pipeline
[Sales pipeline update]

## Asks
1. [Specific ask 1]
2. [Specific ask 2]

## Looking Ahead
[Focus for next month]

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Thanks for your continued support!

[CEO Name]

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Part 9: Appendices

Appendix A: Investor Outreach Tracker

Investor	Partner	Intro Source	First Contact	Status	Next Step	Notes

Appendix B: Meeting Notes Template

## Investor Meeting Notes

**Date:** [Date]
**Investor:** [Firm] - [Partner Name]
**Attendees:** [Names]
**Meeting Type:** [First/Partner/DD]

### Key Discussion Points
1. 
2. 
3. 

### Questions Asked
1. Q: [Question] A: [Answer]
2. Q: [Question] A: [Answer]

### Concerns Raised
1. 
2. 

### Positive Signals
1. 
2. 

### Next Steps
1. [Action] - [Owner] - [Date]
2. [Action] - [Owner] - [Date]

### Follow-up Required
- [ ] [Item 1]
- [ ] [Item 2]

Appendix C: Reference Check Preparation

Customer References:

Customer	Contact	Title	Relationship	Talking Points

Personal References:

Reference	Relationship	Contact	Talking Points

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Document Version: 1.0 Last Updated: December 2024 Owner: CEO Review Cycle: Before each fundraise